23andMe

Hero Gene

Client
23andMe

Studio
Los York

Director
Seth Epstein

Role
Executive Producer, Brand Partner

To reposition 23andMe as a leader in the health space we focused on real customer stories through the concept of the “Hero Gene,” which reveals key health insights. We filmed remote customer interviews, supported by personal photos and videos, and developed a brand-centric motion design language to bring our campaign to life. Our streamlined process, from concept to execution, allowed us to go from kickoff to air in under two months.