EXPERIENCE

Upwork, Los Angeles, CA 

The world’s work marketplace that connects businesses with independent talent from across the globe.  

Creative Partner Lead                                                                                               November 2023 - Present

Plan, manage, and execute integrated marketing campaigns with in-house creatives, marketing managers, cross-functional teams, and external vendors. Own day-to-day communications across teams to drive cohesion.

Build trusted relationships with creative partners and cross-functional teams. Listen, anticipate, translate, and problem-solve to provide strategic thinking and ways of working in ambiguity with partners. 

Guide creative processes from concept through completion across overlapping initiatives to meet marketing expectations and business objectives. Consistently find ways to elevate the quality of work across all outputs. 

Led development and execution of the first-ever semi-annual Upwork Updates, announcing over seventy-five new products and AI-powered tools, to transform their Go-To-Market approach.

Oversee the evolution of the brand design system and development of a platform aimed at unifying marketing and product initiatives.  

Design and implement scalable resources to streamline the project intake process and increase cross-functional visibility to drive overall operational efficiency. 

Mentor junior team members, offering guidance and support to nurture their professional development and enhance team performance.

Los York, Los Angeles, CA

Creative agency, design studio, and branded content production company.

Brand Partner & Executive Producer January 2021 - November 2023

Managed the creative development process for direct-to-brand client projects from initial proposal to the implementation of the brand vision across diverse mediums and verticals.

Cultivated strong relationships as a trusted brand partner and executive producer with key clients such as Waymo, Under Armour, Curry Brand, Teva, Curaleaf, 23andMe, Dodge, and Motorola.

Developed, managed, and executed processes and pipelines for creative, production, resources, organizational tracking, and onboarding.

Provided creative steers and feedback to team members across various projects to advocate for the highest level of craft.

Owned strategy and day-to-day communications with clients as well as cross-functional teams including Leadership, Creative, Brand Strategy, Production, and Post-Production.

Evaluated existing partnerships to determine opportunities to scale. Proactively share insights and relevant opportunities resulting in the growth of Under Armour’s business from zero to seven figures in less than one year.

Wrote strategic creative briefs and guided the creative development process from ideation through completion.

Trained, guided, and mentored team members to establish a collaborative work environment and inclusive company culture.

Nomad Creative Studio, Los Angeles, CA

Boutique content production and creative editorial studio.

Account Director & Producer October 2019 - December 2020

Marketing lead for Emerson Collective, the impact organization created by Laurene Powell Jobs to promote social and environmental change by leveraging policy, marketing, philanthropy, and venture investing.

Developed strategic creative campaigns to raise awareness of key issues in climate change, education, immigration, social justice, and cancer research. Managed cross-functional teams to create new initiatives in response to the various complexities caused by COVID-19.

Created web experiences for both internal onboarding processes and external community engagement.

Sid Lee, Los Angeles, CA

International creative services firm founded in Montreal, operating globally.

Account Director January 2017 - October 2019

Agency lead responsible for managing The North Face creative development process, marketing strategy, client relationships, and creative output for Sid Lee’s largest client and most award-winning creative work. Notable awards include Fast Company Campaigns of 2018 and Brandweek’s Equinox Award for Inclusion + Diversity for #SheMovesMountains, and a silver Clio and an A-List Award for #WallsAreMeantForClimbing.

Led cross-functional internal teams responsible for creative development and production, with a strong emphasis on video, digital/social ecosystems, and traditional media.

Managed external vendors and partners including media, PR, broadcast / digital / print / OOH / experiential production.

TBWA \ MEDIA ARTS LAB \ FOR GOOD, Los Angeles, CA

Social-impact agency within the TBWA network, dedicated to purpose-based clients and brands.

Account Supervisor December 2014 - December 2017

Launched XQ: The Super School Project, a $100M initiative funded by Laurene Powell Jobs’ Emerson Collective to redefine innovation in American public high schools. Led development of brand identity, integrated go-to-market plan, creative strategy, communications planning, and production across TV, Digital, Social, Print, and OOH.

Managed partner organizations, vendors, and activations including PR, Paid Media, Events, Experiential installations, a $25M integrated media budget, and a 15-city roadshow to engage communities.

DEUTSCH LA, Los Angeles, CA

Fully integrated advertising, design, and digital agency.

Account Executive July 2012 - December 2014

Managed the creative development, production, and execution of retail & regional fully integrated campaigns for Volkswagen.