To promote the new insulated Ventrix Jacket and its heat-release technology, we collaborated with Maggie Rogers and Spotify to create "The Release Project," an immersive digital experience that allowed Rogers' track, "Split Stones" to be released layer by layer through movement. With more movement, more layers of the song are played until the full length track is unlocked. Maggie also appears in a campaign film for the product, alongside The North Face athletes Jimmy Chin, Alex Honnold, and Emily Harrington. The campaign was supported by advertising across digital, social, and print.