XQ: The Super School Project, the brainchild of some of the greatest minds in educational policy, is a national movement that kicked off with a prototyping competition to rethink American Public High School. The project was spearheaded by Laurene Powell Jobs and the Emerson Collective.

I was the account for all aspects of brand development and production through launch, including branding, naming, a fully-integrated national and localized brand launch campaign coordinated across TV, web, social, print, digital, OOH, radio, a multi-city experiential roadshow, and a nationwide XQ: The Super School Bus Tour.